Male sexual objectification?

The comment was made in class yesterday (I'm afraid I can't remember who said it) that when men are objectified sexually, as in Right Said Fred's "I'm Too Sexy", it is seen as a joke, whereas the objectification of women is seen as "normal". I think this is an excellent observation, but to push it further, it seems that male objectification is quite often accompanied by female objectification. Men are not turned into sexual objects, alone, as women so often are. If a man is objectified, so too must be women.

Take, for example, the aforementioned song:

Right Said Fred (a British pop duo of Richard and Fred Fairbrass) created this song as a satirical swipe at the fashion industry, but in it can still be seen depictions of women as objects of the male gaze. Note the female photographers in bikinis and the "poor pussycat" in a latex suit. But this is much more benign than anything we see today, and, in fact, because the males in the video are equally seen as sexual objects (with their leather pants and mesh shirts), it is somewhat of a subversion of objectification. The video is interlaced with footage of men and women "on the catwalk" or displaying fashion, and the lyrics are jokingly narcissistic. The song's message could read something like: the fashion industry, with its focus on appearances, turns men and women into sexual objects of themselves.

But here is a more recent example:

We all know this song. The video is surprising in that there isn't the large number of clothes-less ladies that one would find in so many other pop songs (just think of some of the videos we watched in class). These are replaced, it would seem, by the speedo-wearing Redfoo, the codpiece-clad SkyBlu (the DJ names of the electro-pop duo LMFAO), and their cronies. Note, however, at 0:43 and 1:12, pornographic model Ron Jeremy accompanied by several scantily clad women. When Redfoo is pumping iron, 1) he is surrounded by women in suggestive party attire, and 2) box-head-guy is struggling to lift a dumbell in the background (this is important later). When the assorted (I can only assume) party rockers are dancing at the bar, the women present are there in the background, appearing to love it. When SkyBlu longboards across the table, one girl reaches out and grabs his codpiece. There is an older woman who dances, but here image is juxtaposed with that of a large, hairy man. Of the two younger, thinner women who dance, the camera focuses in on their their legs and asses. In the end, box-head-guy walks out the bar door with, not one, but two ladies on his arms.

It is interesting that in both videos, there is a strong subtext of homoeroticism (unsurprisingly in the first--Richard Fairbrass in openly bisexual). In the first, there is no attempt to subvert this, and, as such, the objectification of both men and women can be seen as something of a joke, simply because the song is so ridiculous (the early 90's swag doesn't help). In the second, however, the objectification serves to reinforce masculine displays of sexuality. Instead of being seen as ridiculous, the men's willful objectification becomes self-serving when their performance impresses women. When box-dude saunters off with a couple pretty girls, we know that male objectifaction, in this context, only serves to facilitate the gratification of male sexual desire.

Does this analysis hold up? Is male objectification always accompanied by female objectification?