Wednesday, January 25, 2012

Battle of the Sexists?

I thought it might be helpful to some of you if I posted the ads that we watched in class yesterday. Now, you'll have easy access to them all.

Again, I think one of the more interesting things to ask about the first two ads is whether or not they simply represent two versions of the same kind of sexist "stereotyping." In my view, the third ad makes it difficult to hold that is the case. If the complaints of the man and the woman in the first two ads were really just two sides of the same coin, then it ought to be easy for each to substitute him- or herself in the narrative of the other. Yet, as I suggested in class, it seems impossible to substitute the voice of the man in the "Woman's Last Stand" ad.

First, the original Dodge Charger Super Bowl advertisement, "Man's Last Stand":


Next, the feminist parody, "Woman's Last Stand":


And finally, the "cross-voicing" parody:

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